[DBA] Dissertation
Course ID | DIS601 |
---|---|
Program | Artificial Intelligence |
Level | Master |
Term | 1st |
Credit | 90 |
Method | Online |
This course is a graduate version of two MBA courses: AI Business cases, AI in Digital marketing. The topics discussed in two business-oriented lectures will be re-evaluated by mathematical and statistical tools in Data Science. Topics covered are below
- Firm behavior analysis
- Demand/Supply curve estimation
- Advertising analysis
– Multi-touch attribution modeling - Event study w/ Panel data
– Quality vs. Price competition