The scientific topics that are covered in earlier program, such as machine learning, data-based decision making, and basic math & stat will be the key tools to analyze business applications of AI in Digital marketing.

Starting from recommendation engine, students are expected to learn how Factor Analysis is used in real world business, along with a wide variety of A/B tests. Data analysis on the flow of behavior data will be the key concept that defines BigData against all other types of traditional data, which will also be discussed in the context of Factor Analysis, Data Visualization, and Data-based decision making.